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Boult DASH

A Boult and Ford partnership inspired by the iconic Mustang

Intent : Translating Mustang’s performance DNA into a powerful audio experience.

Ford is a trailblazer in the automotive industry, renowned for revolutionizing assembly line efficiency and making cars more affordable. In the 1960s, Ford introduced the pony car segment with the launch of the Ford Mustang. This groundbreaking model set the standard for the segment with its sporty muscular design, diverse engine options and distinct sound . Since then, the Mustang has garnered a devoted following worldwide, becoming an enduring icon.


Mustang:

  • Communicates speed, power, motion

  • Muscle Car Heritage

  • Represents independence, spirit, and rebellious energy

Ford is a trailblazer in the automotive industry, renowned for revolutionizing assembly line efficiency and making cars more affordable. In the 1960s, Ford introduced the pony car segment with the launch of the Ford Mustang. This groundbreaking model set the standard for the segment with its sporty muscular design, diverse engine options and distinct sound . Since then, the Mustang has garnered a devoted following worldwide, becoming an enduring icon.


Mustang:

  • Communicates speed, power, motion

  • Muscle Car Heritage

  • Represents independence, spirit, and rebellious energy

Ford is a trailblazer in the automotive industry, renowned for revolutionizing assembly line efficiency and making cars more affordable. In the 1960s, Ford introduced the pony car segment with the launch of the Ford Mustang. This groundbreaking model set the standard for the segment with its sporty muscular design, diverse engine options and distinct sound . Since then, the Mustang has garnered a devoted following worldwide, becoming an enduring icon.


Mustang:

  • Communicates speed, power, motion

  • Muscle Car Heritage

  • Represents independence, spirit, and rebellious energy

Target Audience

Young, expressive, and tech-forward, India’s Gen-Z (ages 16–26) craves products that blend bold aesthetics with high performance. They are deeply influenced by automotive culture, sneakers, gaming, and streetwear, appreciating designs that feel fast, premium, and statement-worthy. This generation values authenticity, personalization, and strong brand narratives, gravitating toward products that reflect confidence, energy, and individuality.
They look for sporty, edgy, and modern finishes—a perfect match with Mustang’s performance-driven attitude and racing heritage.

Color Palatte

Core Ford brand master colors combined with hero vehicle colors makes

this expressive color pallete that conveys the visceral performace of the Mustang.

Initial CMF Directions :

A bold, performance-driven CMF approach inspired by Mustang’s racing legacy. The approach here uses metallic tones that represent speed and performance, aligning with Gen-Z’s energetic and expressive aesthetic.

About the CMF Board

The final direction for the DASH CMF showcases a bold, performance-oriented scheme with a forward-looking attitude. Carbon Grey serves as the primary tone, while the signature Ford Blue reflects the brand’s long-standing heritage in the automotive world. The Ford Blue create a striking resemblance to the original icon. The Boult Z40 lineup chosen for this concept further reinforces the Mustang identity with a silhouette that echoes the car’s signature front grille.

CMF Analogy— Racing Modernism
Actual Product

Proudct Link


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Contact

jain.dikshant4@gmail.com